“Wellness means Business – Wellness Watch” (by Motti Essakow / NESTWELL Hospitality)
WELLNESS Means Business – WELLNESS WATCH
“Today’s consumers are well-being focused and have a buying power exceeding $1.1 trillion in the U.S.,” Courtney R. writes in Athletech News.
Where is that money being spent? Not mostly on luxurious spa days, but:
* Exercise
* Nutrition
* Sleep quality
Hotels and other companies must identify “unique ways (to) support the consumer journey for total well-being.”
One way for hotels and resorts to break through the noise is via the WITT – Wellness in Travel & Tourism Certified Seal, which means a property excels in movement, healthy eating, healing and other true wellness amenities consumers seek.
